If you’re running any kind of business and generating leads through Facebook ads, Google ads, or referrals, here’s a question: Are you texting your leads?

Most business owners are missing out on an easy and highly effective way to convert leads into paying clients — text message follow-up. Let’s break down why texting should be a core part of your lead generation and conversion process — and how you can start using it today to instantly generate more responses and appointments.

Why Texting Works So Well

When a lead comes in, whether it’s from a website form, an ad, or an event, most businesses send an email or maybe make a call. But texting? That’s where the magic happens.

It’s immediate – Most people check their texts within 1-3 minutes.
It’s convenient – Leads can respond even if they’re busy, in a meeting, or on the road.
It feels personal – Texts are conversational, not corporate.

Let’s say you text a lead, “Hey, just checking in — is now a good time to connect?” Even if they’re driving or in between jobs, they can tap out a quick response. That convenience drastically increases your chance of hearing back.

The “Old Leads Text Blast” Hack

Here’s a secret that can generate instant responses and reignite cold leads:

Send a text blast to your old leads list.

Whether it’s 10 people or 500, go back through your CRM or lead spreadsheet and send a simple message like:

“Hey [Name], just wanted to check in — are you still interested in [service/product]?”

You can do this manually or use a text automation platform like GoHighLevel, Twilio, EZ Texting, or Skipio.

This one action alone can bring in a wave of responses, appointments, and even new sales — all from leads you already paid for.

Pro Tip: Use Text + Voicemail + Call

For the best results, stack your outreach:

  1. Text the lead.

  2. Leave a short voicemail.

  3. Follow up with a call later.

This multi-touch approach increases your conversion rates without being spammy.

Final Thoughts

If you’re spending money to generate leads but not texting them, you’re leaving money on the table. Texting is fast, personal, and effective — and when used strategically, it can unlock a flood of new business with almost zero extra cost.

Start texting your leads today — and don’t forget to reach out to your old ones too.